The branding blueprint
Build a Brand You Love Without the Overwhelm
Say goodbye to design headaches and inconsistent branding. The Branding Blueprint helps you craft a unique, professional brand identity with ease.
We design the style that elevates your brand, helping you stand out and sell with confidence.
Your Branding Partner for Bold, Creative Visuals
Does This Sound Familiar?
You've spent hours trying to design your own logos and graphics, but they never come out quite right.
Your branding looks different on every platform—your website, social media, and marketing materials just don’t feel cohesive.
Choosing colors, fonts, and imagery leaves you feeling stuck. How do you know if everything works together?
You worry that your DIY branding is making your business look unprofessional and holding you back from attracting high-quality clients.
yes I need this
but guess what...
Clarity is the key to a strong brand. When you understand who you are and who you serve, the rest becomes easy.
Feeling overwhelmed and confused from not knowing where to start with your brand identity.
Spending so much time and energy on DIY branding efforts only to get unpolished, amateurish results.
Struggling with inconsistent visuals and feeling unsure about your brand’s purpose and message.
In just a few days, you’ll define your brand identity without:
Let's build your brand together
Your step-by-step guide to build your brand identity, brand messaging and visual imagery so you can show up confidently online
Introducing
Your Guide to a Clear, Professional Brand
The Branding Blueprint
The Branding Blueprint
GET ready to show up online with confidence
Imagine a day when everything about your brand feels aligned, polished and professional.
The Branding Blueprint can take you there.
- Cassie
"Omg! The Branding Blueprint is truly a labor of love. You can feel the effort and dedication that's been put into every page. It's clear that Lynnae + Saul are passionate about helping anyone serious about building a real brand and business identity. This guide offers a wealth of practical advice and insights that are both thoughtful and comprehensive. It's a must-have resource for anyone looking to craft a powerful brand! Highly recommended!"
- gina
"This looks like a magazine editorial. I can tell you poured your heart and soul into this!!!! It's incredibly helpful for those who need to find their brand voice. I loved the worksheets you included in there to help through some of the exercises!! It's so professionally done and easy to follow & understand"
- jae leigh
First , wow! The Blueprint is so well done! I feel like often it can be so hard as a business owner to really solidify their brand. From start to finish you are walked through exactly what you need to nail your branding for your business. The worksheets are helpful to get thoughts onto paper and take actionable steps. My favorite part is the visual elements of the brand. As someone who does not have a background in this, it's so helpful to see examples of color palates and images pulled together that work well. Love love love!
- cat
"It's stunning!!! I'm super impressed, love it!!!! I have no other feedback to give you than outstanding! Love it!!"
What Our Clients are Saying
Here's What You Will Gain
Brand Purpose
Brand Positioning
Clearly identify your brands mission statement and your WHY
List of clear and authentic brand values and what you stand for
The main problem your brand solves is clearly defined
Define your brand story that shows an ideal transformation for your customer
Understand and define your ideal customer and target audience
Identify your audience persona
Clear understanding of your marketing mix
Know your USP (Unique Selling Proposition) and how you stand out
Brand Messaging
Visual Identity
Clearly identify your brand tagline that aligns with your values
Write your elevator pitch that aligns with what you solve
Identify your messaging pillars across all channels
Define your brand tone of voice and how to have clear communication across all marketing channels
Define what your brands visuals and imagery will look like
Align on colors, fonts and images that resonates with your brand
Learn about logos, sub logos and brand marks
Learn how to create mood boards and brand boards to define your brand image
yes sign me up
Who is the Branding Blueprint for?
Small business owners and creatives who want to take control of their brand.
Entrepreneurs who feel lost when it comes to branding and need clear, actionable steps.
Anyone tired of DIY branding that looks inconsistent and unprofessional.
Brands who want to attract high-quality clients with a brand they feel confident about.
Think about where your brand will be in a year from now...
Let's get you started
You might be thinking...
I know I need to define my brand identity, but I don’t even know where to begin. Every time I try to work on it, I get overwhelmed by all the different elements—vision, mission, USP, visuals—it’s just too much.
I think I have a general idea of who my target audience is, but I’m not confident that I’m really understanding their needs or how to reach them. It feels like I’m guessing, and that’s not a good strategy.
My brand’s visuals are all over the place. I haven’t nailed down my colors, fonts, or imagery, so every piece of content I create looks different, and it’s making my brand look unprofessional.
This is what you will gain with
the Branding blueprint
Clarity on your brand’s purpose, values, and mission.
Look more professional and stand out from the crowd
Establish your own signature brand style and voice
A consistent brand voice that resonates with your customers.
Confidence to show up consistently with your branding
Get more traffic and and sales to your offers
Confidence to build and grow a memorable brand.
Yes I Need This
What's Inside the Branding Blueprint?
BRANDING GUIDE
BRAND GUIDELINES
THE DESIGN LOUNGE
A complete guide with over 80+ pages for you to learn and implement actionable steps and strategies to define your brand identity.
A customizable Canva template that you can create your visual brand identity and image guidelines. Define your elevator pitch, mission and values.
Get access to the Design Lounge, a complete with all branding assets you will need from color and font combinations to stunning images. Mood boards and brand boards.
What sets the Branding Blueprint apart? It’s not just a guide; it’s a hands-on workbook packed with practical examples, templates, and exercises. We don’t just tell you what to do—we show you how to do it, step by step. Plus, you get access to our entire Design Lounge!
Why Choose the Branding Blueprint?
Clear Guidance: No more guesswork. You’ll have a step-by-step plan for defining every element of your brand.
Designed for Non-Designers: Even if you’ve never touched design software, this guide makes branding simple and straightforward.
Actionable Strategies: Get real, practical strategies and a workbook to help you implement your brand vision quickly.
Exclusive Design Lounge: Gain access to over 50 color and font combinations plus designer-inspired imagery that will help you show up with confidence.
buy now!
A sample of a brand kit that gives you everything you need for a cohesive and professional brand presence, saving you time and energy on creating materials from scratch.
Handpicked images and mood boards, curated to save you time and refine your brand imagery. We will show you how to source images in Canva as well as other resources.
Curated Fonts and typography designed to Enhance your brand’s signature style. Choose from over 40 combinations for your header, subheading, sub-header and paragraph fonts.
Designer color palettes curated to enhance your brand’s visual aesthetics. Chose from over 50 color combinations for your primary, accent and neutral colors that align with your brand style and aesthetics.
Brand kits and Mood Boards
Image Lounge
Font Lounge
Color lounge
"It's stunning!!! I'm super impressed, love it!!!! I have no other feedback to give you than outstanding! Love it!!"
- Cat
“You are here because you were meant for more”
Your brand should tell your story, not leave your audience guessing. Let's bring your vision to life in a way that feels true to you
Yes I Need This
I AM READY TO JOIN
"This looks like a magazine editorial. I can tell you poured your heart and soul into this!!!! It's incredibly helpful for those who need to find their brand voice. I loved the worksheets you included in there to help through some of the exercises!! It's so professionally done and easy to follow & understand"
- Gina
WHAT ARE YOU WAITING FOR?
lET'S BUILD YOUR BRAND TOGETHER
$97.00
Instant access to the +80 page Branding Blueprint Guide and workbook
Instant access to a customizable Canva Brand Guidelines workbook to guide you through your brand identity
Instant access to the Design Lounge in Canva with color and font combinations and mood boards for imagery that you can use
Brand boards, mood boards, logos and brand style guide
Lifetime access to any updates to the Branding Blueprint
Don't walk away from your future success
Don't walk away from your future success
YES I NEED THIS!!
You've Made It This Far
Do I need a Canva Account
The Design Lounge and the Mood Boards are created in Canva and you will have complete access to these once you purchase. You will need a FREE Canva account to access these templates. Some images are from the Pro Account but will not stop you from updating the templates.
This is designed to go at your own pace. You can read through the course in one sitting but then you will have actionable strategies and steps in the Brand Guidelines workbook. You should take your time filling out the Brand Guidelines so you have a clear understanding of your brand.
How long will it take me to complete?
Yes there are a lot of other course out there to help you nail down your brand identity but we have poured our heart and soul into this, based on our learnings from building a brand and after completing your brand identity you will show up with confidence knowing your target audience and having guidelines for your brand imagery and identity.
How is this different from other brand courses?
Once you purchase you will get instant access to the Branding Blueprint via a link download. This is a digital product and you will be able to download and print the entire guide and workbook. You will have lifetime access so if we make any updates or changes you will have access to the updates. Due to this being a digital product we cannot offer refunds once purchased.
How do I gain access?
Check out these Q & A's for all the details you might want to know...
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COURSes
Branding is more than colors and fonts. Learn how to set your brand tone and voice from our in depth Branding Blueprint where you will receive pre-made brands, customizable logos and marketing templates!
branding
